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Lateral thinking

The random word tool for creativity:
Get a focus theme for brainstorming.
Choose a random word (can be from dictionary, random pointing in the newspaper etc).
Then use this random word to generate ideas about the subject.

Example, your focus is to have a new idea for an internet business. A random word is "scream". What would scream has anything to do with internet business? You can sell bottled scream, or post paid-video of scream etc. Ideas are not limited. It could be illogical but at the end you can make a sense out of it.


From Think!: Before it's too late.

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