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Good to Great (1)

Good is the enemy of great. So to say.
We used to say good school, good teacher, good employee, good this and good that BUT not great school and so on. Why they don't go for great status? Probably people are more comfortable with the "good" status. Once you are in good condition, you don't feel like moving anywhere. Then you stuck there. Other people catching up and moving forward. So as a company. That's why you don't get many great companies. Jim Collins' research concluded only 11 companies made it from good to great. What's the criteria to classify those companies which have made it from good to great?

A company simply outperforms the general stock few times and able to sustain it for 10 years and so. It will make even greater achievement if employee make the same quantum change.
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